Sales and marketing are closely related functions focused on driving a company’s growth. Marketing involves creating awareness and interest in a product or service through strategies like advertising, content creation, and customer engagement. It helps to attract potential customers and build brand reputation.
Also See: Marketing Information System PPT
Sales and Marketing PPT: Definition, Process, Tools
Sales, on the other hand, is the process of converting those leads into actual buyers by offering personalized solutions and closing deals. Both teams work together—marketing generates leads, and sales turns them into customers. Effective collaboration between sales and marketing ensures that a business reaches its target audience, meets customer needs, and drives revenue growth.
Also See: Sales Management PPT
Table of Content for Sales and Marketing PPT
- Introduction
- Common Misconceptions
- Defining Sales and Marketing
- Sales Process and Metrics
- Marketing process and Metrics
- Lead Generation and Qualification
- Sales and Marketing Collaboration
- Shared Tools and Technology
- Conclusion
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