Marketing management is the process of planning, organizing, and overseeing marketing activities to meet business goals. It involves understanding customer needs, creating products or services that satisfy those needs, and promoting them effectively. This includes market research, pricing strategies, advertising, and sales efforts.
Also See: Marketing Environment PPT
Marketing Management PPT: Meaning, Importance
Marketing managers also track trends and competitors to adjust strategies when necessary. Their ultimate goal is to build strong customer relationships and increase the company’s brand awareness and profitability. Successful marketing management balances creativity with data-driven decision-making to ensure that a company’s offerings meet the demands of its target audience and market conditions.
Also See: Service Marketing PPT
Table of Content for Marketing Management PPT
- Introduction to Marketing Management
- Importance of Marketing Management
- Marketing Environment and Marketing Research
- Consumer Behavior
- Market Segmentation and Marketing Mix
- Product Lifecycle and Pricing Strategies
- Distribution Channels
- Promotion Strategies
- Digital Marketing
- International Marketing
- Marketing Ethics
- Conclusion
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