The marketing environment refers to the external factors and forces that influence a company’s ability to market its products or services effectively. It includes everything from economic conditions, social trends, and technological advancements to political and legal regulations.
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Marketing Environment PPT: Meaning, Micro, Macro
The marketing environment is divided into two main categories: the micro-environment, which includes elements like customers, competitors, and suppliers, and the macro-environment, which covers broader factors like economic trends and cultural shifts. Understanding the marketing environment is crucial for businesses, as it helps them adapt their strategies, stay competitive, and meet the needs and expectations of their target audience effectively.
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Table of Content for Marketing Environment PPT
- Introduction to Marketing Environment
- Micro Environment
- Company
- Suppliers
- Marketing Intermediaries
- Competitors
- Publics
- Customers
- Macro Environment
- Analysing the Marketing Environment
- Conclusion
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