A Marketing Information System (MIS) is a structured system that gathers, processes, and analyzes data to help businesses make informed marketing decisions. It collects both internal data (like sales reports and customer feedback) and external data (like market trends and competitor analysis). The information is then organized and presented in a way that helps managers develop strategies, identify opportunities, and solve problems.
Also See: Marketing Management PPT
Marketing Information System PPT: Meaning, Components, Importance
An MIS supports decision-making by providing real-time insights into consumer behavior, market demand, and the effectiveness of marketing campaigns. Overall, it streamlines marketing processes and improves the accuracy of business strategies by making data-driven decisions possible.
Also See: Marketing Environment PPT
Table of Content for Marketing Information System PPT
- Introduction
- What is a Marketing Information System (MIS)?
- Importance of a MIS
- MIS Components
- Types of Data in a MIS
- Conclusion
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