Green marketing refers to promoting products or services based on their environmental benefits. It involves creating and selling goods that are environmentally friendly, sustainable, and often made from recycled or organic materials. Companies engaged in green marketing highlight efforts to reduce their carbon footprint, conserve resources, and minimize waste.
Also See: Marketing Environment PPT
Green Marketing PPT: Meaning, Principles, Benefits
This approach appeals to consumers who are environmentally conscious and prefer eco-friendly options. Green marketing can cover a wide range of practices, from using sustainable packaging to adopting energy-efficient processes. By focusing on sustainability, businesses not only meet consumer demand but also contribute to protecting the environment for future generations.
Also See: Marketing Management PPT
Table of Content for Green Marketing PPT
- Introduction
- What Is Green Marketing?
- Strategies
- Principle
- Elements
- Benefits
- Conclusion
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