Consumer behavior studies how people make purchasing decisions and what influences these choices. It looks at factors like personal preferences, cultural influences, social interactions, and psychological drivers. Understanding consumer behavior helps businesses tailor their products, marketing strategies, and services to meet customer needs more effectively.
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Consumer Behaviour PPT: Meaning, Types and Importance
For example, recognizing that customers prefer eco-friendly products can lead a company to develop sustainable options. By analyzing buying patterns and trends, companies can predict future behaviors and stay competitive. Overall, insights into consumer behavior enable businesses to create more targeted, satisfying, and successful customer experiences.
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Table of Content for Consumer Behaviour PPT
- Introduction
- Definition
- Influence On and Off Consumer Behaviour
- Types
- Importance of Consumer Behaviour
- Consumer Behaviour Patterns
- Conclusion
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